Contributed by Yvonne Totty
How many articles are there about Social Media these days anyway? A ton right? How many have explained exactly WHAT Social Media is and what it means to your business?
Well here is my take on it. Social Media is a gathering of people. A party of sorts. For example, Twitter is a concert. Facebook is a reunion. LinkedIn is a networking function. Google Plus is a conference. Etc etc etc. Of course there are crossovers and … everyone has to be on Facebook as it is expected.
So if you think you can put yourself on ‘Social Media’ and have clients beating down your door the next day let me ask you – when you go to a party and you tell people what you do is that the result?
Sure you might eventually have some of those folks look to you but they need to get to know you first. Trust you. Think of you.
And how do you do that? Engagement – a word being thrown around a lot these days. What exactly IS engagement anyway? No, it’s not putting a ring on it if you like it – it is talking to the folks you meet at the party. Getting to know them and them getting to know you.
Picture this – you meet Danny Daniels at a networking event and all he does is talk about his Widget and how awesome it is. And that’s it. Just variations of that. And letting you know his operating hours. And prices. And sales.
He doesn’t seem to be interested in you or what you do. Is that a person you’d contact later to buy his widget? Of course not – you don’t want to give your business to someone who doesn’t seem to care about you. Remember – People don’t buy products, they buy people.
Same thing with Social Media. You don’t want to be ‘that guy’ – the one who just pushes stuff out to Facebook, Twitter etc. and has no interaction with people they are following. You want to be the guy who takes a real interest in the people on their lists.
The next question is – do you need it? Well of course you don’t HAVE to have a Social Media presence, but it certainly cannot hurt. You know who your competitors are – look them up and see what kind of presence THEY have. Or various other companies in your industry across the world. Chances are they do. And as I said before – everyone is expected to be on Facebook these days. Don’t be like Blockbuster and think that Netflix won’t affect your business model.
You just have to decide if you have the kind of time to engage with your audience. I’d say 15 to 30 minutes per day per platform. So if you have Facebook, Twitter and LinkedIn that’s 45 to 90 minutes per day of just engagement. And you also have to put 15 mins or so in a day in connecting (Following, Liking, Circling) with new people.
So if you don’t have two hours a day to put into it, there’s no rule that says you have to do it every day nor is there a rule that says you have to be on all the platforms. One can do until you get the hang of it – which one you choose will depend on the type of business you have. For example if you create cute knick-knacks you’ll want to have a presence on Pinterest. And as long as you are consistent you can get away with posting three to four days a week. Though there are many programs that will allow you to schedule posts into the future.
Keep an eye out in ‘It’s ALL Social Media’ for more articles to help you on your journey to being the ‘life of the party’.
photo credit Vecky via http://www.freevector.com